THE OPPORTUNITY

Westport Plaza is an instantly-recognizable legacy brand in the St. Louis Market.

Westport Plaza wanted to improve their user experience to attract a new generation of guests and tenants. Together, we created a new brand strategy and identified priority audiences and messaging. Next, we conducted market research and analyzed their current analytics so that we could create baselines for improvements.

Their existing website lacked important functionalities, was not mobile-friendly and was missing the fun, energetic feel visitors experience at Westport Plaza. Based on their priorities, we built a playful, modern, mobile-friendly website that made it easy for users to find information on their extensive line-up of events, dining and entertainment offerings.

RESPONSIVE MOBILE DESIGN BRINGS THE IMMERSIVE DESKTOP EXPERIENCE TO MOBILE WITH VIDEO ACROSS ALL DEVICE PLATFORMS.

One of Westport Plaza’s top priorities was having a mobile-friendly, responsive website that made it easy for their guests to find events, entertainment and dining options. It was important to them that they provide easy access to amenities and booking for both guests and their hotel property tenants, Sheraton Westport Chalet Hotel and the Sheraton Westport Plaza hotel. We created a playful, colorful interface that makes it easy for guests to find important information, directions and get answers to their questions.

MOBILE WEBSITE WITH FULL-SCREEN VIDEO

FULL-SCREEN VIDEO INTEGRATION CAN MAKE A WEBSITE EXPERIENCE MAGICAL.

Working with the Westport Plaza team, one of our biggest aha moments was the insight that high-energy events are one of Westport Plaza’s superpowers. From there, we were able to establish the importance of a website platform that would give visitors the experience of that energy and magic in the palm of their hands.

UX MEETS UNIQUE

CREATING A SITE THAT’S EASY-TO-NAVIGATE IS AS IMPORTANT AS A GREAT DESIGN AESTHETIC.

Crafting a smart, intuitive website user experience goes hand-in-hand with designing a beautiful look. Our design-thinking approach integrates inspiring design elements with smart UX design so that the user experience is both fun and engaging.

One of Westport Plaza’s top priorities was driving traffic to events so we made it easy for users to find important event details. Other top priorities included making it easy for guests to find dining, nightlife and entertainment options, information about directions and parking, and to make inquiries about leasing, private events and pop-up experiences. We built fun, easy-to-use directories and interfaces that hold the audience’s attention, offer a rich experience and help users find the resources and information they are looking for with a couple quick clicks.