THE OPPORTUNITY

The Hutton Residences condominiums offer unparalleled luxury in St. Louis’ most charming historic neighborhood.

The Hutton Residences is the third and most ambitious of Savoy Properties’ three residential development projects in Downtown Kirkwood. The new, upscale condominium development offers a unique proposition to affluent buyers who are attracted to the amenities of urban living in a community-centric suburban setting. Contemporary architectural design married with nostalgic references and traditional elements creates a unique, upscale property that is both sophisticated and comfortable.

Novel worked with the Savoy Properties development team to help bring their vision to life across multiple brand touchpoints, positioning The Hutton Residences as the premiere living destination in Kirkwood, MO.

BRAND NAME + Logo + Brand Identity

Old + New World Heritage Converge

In the world of high-end real estate development, it’s critical that a property’s brand identity, marketing and website presence support premium asking prices and contribute to property valuations. With this in mind, the team at Novel created an elevated brand presence, custom website and high-quality imagery.

Based on the Savoy Properties development team’s own deep roots in the town of Kirkwood and their strong commitment to the community, our team understood the importance of an elevated brand name that would capture the legacy and connection of the town’s heritage along with the quality and sophistication of the building. Through a deep dive into the research, our team conceived The Hutton’s name after a long exploration of Kirkwood’s history. Informed by our research and inspired by the building’s architecture, we presented The Hutton as a name that references the town’s legacy, evokes the visual symmetry, strength and clean lines of the structure and represents the connection to the two adjacent properties.

The carefully selected type and iconography incorporated into the logo and visual identity of The Hutton reinforce the intersection of traditional and modern at the heart of the project’s brand.

Website Development That Gets Results for Real Estate Developers

CLEAN DESIGN, WARMTH AND SOPHISTICATION THAT ALIGNS WITH THE HUTTON BRAND

As the core marketing platform for The Hutton, the website was designed from the ground up with prospective residents in mind to bring the elevated style and character of the building and neighborhood to life. Supporting the brand’s key messaging priorities, the site reinforces the property’s unique value proposition through rich visuals and a seamless user experience that highlights the contemporary architecture, custom interiors and luxury amenities.

BEAUTY + DATA

CONVERSIONS HAPPEN AT THE INTERSECTION OF BEAUTY and EASe

The Savoy Properties real estate team understood that captivating visual design and imagery plays a critical role in attracting attention for a new luxury development. But this is just the first step. Our website and digital strategy included an analysis of their customer journey and sales funnel to ensure eye-catching design and market buzz converted to leads and sales.

Our design-thinking approach links data analyses and SEO to aesthetics and UX design at every step of the process to deliver a seamless user experience around their key conversion priorities.

Copywriting focused on keyword SEO marketing strategies that drive awareness, leads, demand and conversions.