The Hutton Residences Website, Branding And Photography Case Study

 

THE HUTTON RESIDENCES

BRAND NAMING // LOGO + BRAND IDENTITY // WEBSITE // SEO // VIDEO // PHOTOGRAPHY // ART DIRECTION

 

Luxury residenTIAL Real ESTATE developER Needed brand namE, logo & visual identity, Strategy, Website Design AND photography to attract affluent clientele to THEIR NEW, UPSCALE CONDOMINIUM development.

 
 
Luxury residential Real Estate developer hired Novel Marketing Agency St. Louis for a brand name, logo & visual identity, strategy, website design and photography to attract affluent clientele to their upscale condominium development in Kirkwood…
 
 
 

THE OPPORTUNITY

 

The Hutton Residences condominiums offer unparalleled luxury in St. Louis’ most charming historic neighborhood.

The Hutton Residences is the third and most ambitious of Savoy Properties’ three residential development projects in Downtown Kirkwood. The new, upscale condominium development offers a unique proposition to affluent buyers who are attracted to the amenities of urban living in a community-centric suburban setting. Contemporary architectural design married with nostalgic references and traditional elements creates a unique, upscale property that is both sophisticated and comfortable.

Novel worked with the Savoy Properties development team to help bring their vision to life across multiple brand touchpoints, positioning The Hutton Residences as the premiere living destination in Kirkwood, MO.

 
 
 
 
The_Hutton_Residences_Brand_Logo_By_Novel.png
 
 
The_Hutton_Residences_Brand_Logo_Art_By_Novel.png
 
 
 
 

BRAND NAME + Logo + Brand Identity

Old + New World Heritage Converge

In the world of high-end real estate development, it’s critical that a property’s brand identity, marketing and website presence support premium asking prices and contribute to property valuations. With this in mind, the team at Novel created an elevated brand presence, custom website and high-quality imagery.

Based on the Savoy Properties development team’s own deep roots in the town of Kirkwood and their strong commitment to the community, our team understood the importance of an elevated brand name that would capture the legacy and connection of the town’s heritage along with the quality and sophistication of the building. Through a deep dive into the research, our team conceived The Hutton’s name after a long exploration of Kirkwood’s history. Informed by our research and inspired by the building’s architecture, we presented The Hutton as a name that references the town’s legacy, evokes the visual symmetry, strength and clean lines of the structure and represents the connection to the two adjacent properties.

The carefully selected type and iconography incorporated into the logo and visual identity of The Hutton reinforce the intersection of traditional and modern at the heart of the project’s brand.

 
The_Hutton_Residences_Social_Media_Logo_By_Novel.png
 
 
 
 
The_Hutton_Residences_Brand_Identity_By_Novel.png
The_Hutton_Residences_Brand_Mark_By_Novel_3.png
 
 
 
The_Hutton_Residences_Brand_Logo_Design_By_Novel.png
 
 
 
 

Website Development That Gets Results for Real Estate Developers

CLEAN DESIGN, WARMTH AND SOPHISTICATION THAT ALIGNS WITH THE HUTTON BRAND

 
 

As the core marketing platform for The Hutton, the website was designed from the ground up with prospective residents in mind to bring the elevated style and character of the building and neighborhood to life. Supporting the brand’s key messaging priorities, the site reinforces the property’s unique value proposition through rich visuals and a seamless user experience that highlights the contemporary architecture, custom interiors and luxury amenities.

 
 
 
The Hutton Residences high-end condominium website design by novel marketing agency St. Louis.
 
 
 

BEAUTY + DATA

CONVERSIONS HAPPEN AT THE INTERSECTION OF BEAUTY and EASe

The Savoy Properties real estate team understood that captivating visual design and imagery plays a critical role in attracting attention for a new luxury development. But this is just the first step. Our website and digital strategy included an analysis of their customer journey and sales funnel to ensure eye-catching design and market buzz converted to leads and sales.

Our design-thinking approach links data analyses and SEO to aesthetics and UX design at every step of the process to deliver a seamless user experience around their key conversion priorities.

Copywriting focused on keyword SEO marketing strategies that drive awareness, leads, demand and conversions.

 
 
 
 
 
 
 
 

MOBILE-FRIENDLY WEBSITE DESIGN

 

REACHING PROSPECTIVE BUYERS WHERE THEY ARE

 
 

Real estate trends indicate that mobile websites are frequently the first discovery point for prospective home buyers. With this top of mind, Novel set out to ensure that this experience was fast, easy-to-use, captivating and compatible across all devices including tablets and mobile phones to drive sales and conversions for Savoy Properties. Stunning visual elements combined with responsive UX design, clear navigation and easy-to-read type transport website visitors to The Hutton from the palm of their hands, allowing them to explore the property from wherever they are in the world.

With a few taps of the screen, users can:

  • Learn about the building and neighborhood

  • Take in luxury amenities and finish options

 
  • View available floor plans

  • Schedule a viewing

 
 
 
The Hutton Residences Brand, Identity & Website By Novel Mobile
 
 
 
 

SMART MOBILE UX DESIGN DRIVES CONVERSIONS

The developer’s top priorities for the website included driving demand and converting into online registrations and sales appointments. The team at Novel prioritized high-quality imagery, an elevated brand presence and an easy-to-navigate interface to tell the story of The Hutton Residences through a highly compelling and informative website. The Hutton’s elevated digital presence drives conversions by capturing the attention of affluent buyers and real estate agents, providing them with a quick and simple registration interface to connect with the developer and sales teams.

 
 
 
 

ARCHITECTURAL + INTERIORS
PHOTOGRAPHY

CAPTURING THE ESSENCE OF THE HUTTON & AN HISTORIC NEIGHBORHOOD.

The visual representation of The Hutton through stunning photography was a critical component of the brand’s positioning and marketing. The Novel team’s fresh, modern approach to the photography captured imagery that illustrates the thoughtful marriage of modern and traditional elements of The Hutton and the enchanting streetscapes of the historic downtown.

 
 
 
 
Interiors Photography by Novel Marketing Agency St. Louis
 
 
 
The Hutton Residences high-end condominium development interiors and architectural photography by Novel Marketing Agency St. Louis
 
 
 
 
Architectural and interiors photography by Novel Marketing Agency St. Louis
 
 
 
High-end interior design photography by Novel Marketing Agency St. Louis
 
 
 
 
 
 
176f884f091c8b8ec8e4a75b1d5fb8532531f971.jpg
 
 
 
 
Interiors and architectural photos by Novel Marketing Agency St. Louis
High-end kitchen photography by Novel Marketing Agency St. Louis
 
 
 
 
Architectural photography by Novel Marketing Agency St. Louis
 
 
 
 
 

Wondering What NoveL Can Do for Your Brand?