NoBOLEIS Vineyards Website
WEBSITE // SEO // VIDEO // PHOTOGRAPHY
Noboleis VINEYARDS Needed A NEW E-COMMERCE WEBSITE with Captivating video and BeauTIFUL Landscape Photography To ELEVate the brand and drive revenue By increasING online wine sales, WInery visitors AND Weddings & Special Events Bookings
THE OPPORTUNITY
NESTLED IN THE picturesque, ROLLING Hills of THE MISSOURI RIVER VALLEY, NOBOLEIS VINEYARDS has become one of the region’s premier wineries known for enchanting views and award-Winning Wines.
Founded in 2005, Noboleis Vineyards has garnered a national reputation for award-winning wines, the enchanting views of their hilltop estate and magical weddings. In 2019 they recognized an opportunity to grow the business with a new website featuring video, high-quality photography and a robust, mobile-friendly, eCommerce capability.
Noboleis Vineyards sought out our team to craft an elevated, new website that would drive revenue growth by attracting more visitors to the winery, increasing wedding and private event bookings and growing online wine sales with an improved, integrated e-commerce experience.
We worked with the Noboleis Vineyards team to analyze their business strategy and key revenue streams to determine priorities and establish a content hierarchy and user experience that would grow traffic, engagement and increase sales.
MOBILE-FRIENDLY WEBSITE DESIGN WITH E-COMMERCE
RESPONSIVE MOBILE DESIGN Immerses visitors In THE Magic of NOBOLEIS Vineyards’ STORYBOOK SETTING AND Makes it easy to shop online
With the majority of Noboleis Vineyards’ online traffic coming through mobile devices, it’s critical that the mobile experience is visually captivating and easy to use. Through a combination of smart UX design and compelling imagery we immerse visitors in the the vineyard’s enchanting beauty while prioritizing conversion. With a few taps of the screen users can:
View the live music and events calendar
Join their wine club
View the dining and drinks menus
Purchase wine
Book a wedding
Get directions
mobile MARKETING
Digital Marketing, SEO and CONVERSION STRATEGIES STARTED WITH AN ANALYSIS OF THE COMPETITIVE LANDSCAPE
We looked to Noboleis Vineyards’ picturesque setting and award-winning wines for inspiration to craft smart copy and captivating, elevated imagery around a positioning and SEO strategy designed to optimize organic search and convert website visitors to wedding and special event bookings, tasting room visits, seasonal weekend traffic, wine club sign-ups and wine sales.
We built an integrated, easy-to-navigate e-commerce experience that incorporates featured wines throughout the user experience and links the VineSpring e-commerce engine with Google My Business to increase impressions.
BEAUTY + DATA
CONVERSIONS HAPPEN AT THE INTERSECTION OF BEAUTY and EASe
Noboleis Vineyards needed their website to drive revenue by increasing visitors, wedding and private event bookings, wine club sign-ups and online wine sales. Their team recognized that visually appealing imagery and video featuring the property, high-quality eCommerce photography, and a robust wedding gallery experience would play a critical role in e-commerce wine sales and attracting visitors to attend winery events and book weddings and private events.
Our design-thinking approach links data analyses and SEO to aesthetics and UX design at every step of the process to deliver a seamless user experience around their key conversion priorities.
IMMERSIVE FULL-SCREEN VIDEO ON DESKTOP
FULL-SCREEN VIDEO INTEGRATION CREATES A MEMORABLE WEBSITE EXPERIENCE THAT CONNECTS WITH USERS AND DRIVES BUSINESS
Noboleis Vineyards identified early on that video would play an important role in positioning and marketing the brand. We integrated full-screen video to elevate the brand and highlight the uniquely special and romantic estate.
Rich, beautiful videos drive conversion through captivating imagery that gets the attention of audiences searching for wineries, live music and wedding and private event venues in a competitive marketplace. We maximized Noboleis Vineyards’ investment in quality video by leveraging the assets across our digital strategy to boost SEO and add to their social media content library.
Product Photography
SEEKING TO INCREASE REVENUE THROUGH ONLINE WINE SALES & WINE CLUB SIGN-Ups, Noboleis VineyarDS KNEW THAT High-QUALITY eCOMMERCE PHOTOGRAPHY WOULD BE a critical sales tool
Noboleis Vineyards needed an elevated online presence in alignment with the quality of their award-winning wines that would visually communicate the brand’s reputation for thoughtful, artisan winemaking.
Our photography team shot the wine product photography to deliver beautiful images for their eCommerce, advertising, digital marketing platforms, social media and printed sales collateral.
DRONE VIDEO + Photography
High-Quality video and image assets drive conversion and revenue
Rolling vineyards and majestic views overlooking the Missouri River Valley’s historic wine region are among Noboleis Vineyards’ greatest assets, making high-quality drone video and landscape photography featuring the magical estate critical components of their revenue-driven marketing strategy. Captivating imagery plays a key role in driving online wine sales and attracting guests to the tasting room, weddings and special events.
