Caleres Case Study
Caleres
CONCEPT // ART DIRECTION // VIDEO // PHOTOGRAPHY // SET DESIGN // STYLING
Caleres needed a website home page brand video with an elevated, on-trend aesthetic FOR an audience that includes investors, buyers and major retailers
The Opportunity
Caleres is a leader in the global footwear industry with a brand portfolio that ranges from luxury to athletic.
As one of their most-important public-facing brand assets, their corporate website must communicate an elevated, on-trend aesthetic and seriousness of purpose to an audience that includes investors, buyers and major retailers. With the challenge of combining several brands the seasonal campaign must maintain a sense of cohesion and intentionality. We created photography and video that feels effortlessly sophisticated while conveying their brand and business leadership in the fashion and trend-driven international footwear marketplace.